Prepare people for the confirmation email
Latest posts | Feed | By Mark Brownlow on July 31, 2007
Here's a nice tip if you oblige people to confirm their subscription by clicking on a link in a confirmation email...
After signing-up to a new account at the Plaxo online address book service, I saw the following confirmation web page:
Not only do they warn me that the confirmation email is on its way and requires action on my part, but they show me a picture of the email that's coming. Which makes it all the more likely that I'll recognize it for what it is and take that next step.
Of course the irony is that my email software has images turned off by default. So the email that turned up didn't look like the picture...but given the importance of recognition in driving response, the email preview seems like a great idea.
More on list building | Tags: email marketing, confirmation emails
After signing-up to a new account at the Plaxo online address book service, I saw the following confirmation web page:
Not only do they warn me that the confirmation email is on its way and requires action on my part, but they show me a picture of the email that's coming. Which makes it all the more likely that I'll recognize it for what it is and take that next step.
Of course the irony is that my email software has images turned off by default. So the email that turned up didn't look like the picture...but given the importance of recognition in driving response, the email preview seems like a great idea.
More on list building | Tags: email marketing, confirmation emails
[This post brought to you by Campaigner Email Marketing]
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