Quick design checklist

If you're short of time and want a quick overview of basic design and copy principles for marketing emails, try this article by Stephan Spencer.

He runs over issues like the importance of preview panes, from and subject lines, copy length, use of images, text formatting and similar.

A few useful reminders and pointers to those email aspects you might want (or need) to explore in more depth.

More on design and copywriting | Tags: email design, email copywriting, preview panes, images in email

Permalink | July 04, 2007 | 0 comment(s)
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