Quote of the day
Latest posts | Feed | By Mark Brownlow
"If you only send me email to get into my wallet without caring who I am, then you are no better than a pickpocket"
Harsh? Maybe, but that quote comes from a consumer. She was talking about spammers, but the rationale behind it applies equally to legitimate marketing emails.
There's a reason experts bang on about targeting, relevancy, relationships, and permission...
Harsh? Maybe, but that quote comes from a consumer. She was talking about spammers, but the rationale behind it applies equally to legitimate marketing emails.
There's a reason experts bang on about targeting, relevancy, relationships, and permission...
Permalink | July 16, 2007 |
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