Retailer subscription practices
Latest posts | Feed | By Mark Brownlow on July 26, 2007
Chad White just released another "state of the industry" report on the subscription practices of leading retailers.The report covers common practices, best practices (not necessarily the same) and emerging practices. More details here.
The executive summary is available at the above link and has some surprises. For example, Chad notes that "Not even 7% of retailers give subscribers any kind of idea how many emails to expect."
That's shocking. All those people expecting less than they then get are prime candidates for whacking the "this is spam" button.
Equally, less than 50% address privacy concerns at sign-up. How many subscribers are not handing over their email address because of a lack of assurance on privacy issues?
(See Best practices for sign-up forms for suggestions on what elements are crucial.)
As always, interesting insight from the Emperor of etail email.
More on building your list | Tags: email marketing, email acquisition, online retail
[This post brought to you by Campaigner Email Marketing]
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