RSS and email: content management differences

RSS and email are now best of friends and a lot of content gets repurposed between the two (feed content going into email, e-newsletter content republished as a web feed.)

It may be the same content, but its presentation and how people read it differs considerably between the two media. So sending material out via both involves a little more thought than just cutting and pasting or using automated tools.

Douglas Karr, for example, picks out a few important differences that might give you pause for thought.

More on RSS and email | Tags: RSS, email marketing, web feeds

Permalink | July 25, 2007 | 1 comment(s)
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1 Comments:

Thanks for the mention!
By Douglas Karr, on 25 July, 2007

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