Search and buy buttons work for one retailer

Recently, there was plenty of debate on the use of text links and button links in emails. Which worked better?

A new case study comes at the problem from another angle.

Does it help to add a search button to your email? And what about putting an "add to cart" button below product promotions (so people can buy instantly rather than click through to a product page)?

Both seemed to work for Powell's Books. MarketingSherpa has the details and screenshots.

More case studies | Tags: email design, call to action, buy buttons, search buttons

Permalink | July 18, 2007 | 0 comment(s)
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