Shake up your strategy

A couple of interesting blog posts zipped through my RSS reader this morning. Both might serve as inspiration for your next email campaign.

Tim Brown writes that being average only takes you so far, implying that a lot of best practices bring small incremental improvements.

He suggests a little creative brainstorming might be in an order and has some ideas on how you can try different promotions and strategies to get out of an email marketing rut.

And Josh Nason puts himself in the shoes of the artists, organizers and sponsors of Live Earth and describes how they might have used email before, during and after the big event.

More strategy and tactics | Tags: email marketing strategy

Permalink | July 10, 2007 | 0 comment(s)
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