Sign-up incentives: research insights

If phrases like "perceived value differential" don't have you rushing to the coffee machine, there is much to be gained from a read through MarketingExperiments look at landing page incentives.

The concepts are applicable to email (in fact, email offers and sign-up incentives feature prominently in the article.) What you get is:

an illustration of how much difference incentives can make to conversions
an explanation of how to calculate which incentives work best (it's not just a question of conversion rate)
a brief discussion about choosing the right incentive in the first place

Don't be intimidated by the textbook tone: there are easy-to-grasp, practical concepts hiding behind some complicated-sounding names.

More on growing your list | Tags: incentives, list building

Permalink | July 20, 2007 | 0 comment(s)
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