Survey tidbits to tide you over the weekend

JPY surveyed 500 business email users. According to their press release:

75% had at least 3 email addresses
13.8% used ten or more addresses
59.6% send and receive business email from personal email accounts
72.9% use business email accounts to send and receive personal email

What does this tell us?

B2C marketers shouldn't discount typical business email software like Outlook, just because they're mailing to consumers.

And B2B marketers shouldn't discount typical consumer email clients (like the major webmail services) just because they're mailing to business folk.

Meanwhile a survey by ESP Newsweaver of Irish businesses conducting email marketing revealed current motivations for doing so and future intentions. For example...

88% are using email to build relationships with existing customers (almost three times the number using email for acquisition)
60% expect to add personalization in the next six months
over 40% plan to use dynamic content tailored to reader profiles

If that's an indicator that relevancy of marketing emails will likely increase, then the onus is on the rest of us to keep pace or be ignored.

Tags: business email, email marketing surveys

Permalink | July 06, 2007 | 0 comment(s)
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