Testing your emails: more practical advice

Jeanne Jennings highlights the best things to test when it comes to email marketing. More importantly, she actually suggests how you might change elements like the offer and from line, in case you're lacking your own creative inspiration.

Read the advice in combination with her first article on the topic, and note this earlier warning about how long you should wait before declaring a mailout a success or failure.

More on testing | Tags: testing emails

Permalink | July 16, 2007 | 0 comment(s)
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