Top tips for confirmation emails
Latest posts | Feed | By Mark Brownlow
Al Iverson does two things in this post, which continues the permission debate discussed of late.First, he makes some clear points about what really counts as confirmed/double opt-in email, as far as those who guard the world's inboxes are concerned. Hint: they don't go in for semantic arguments. He also describes circumstances where double opt-in alone won't keep you off a blacklist.
Second, he has some excellent tips on the design and content of the confirmation email you send out to get people to actively confirm their subscription request.
More on permission | Tags: double opt-in, confirmed opt-in, permission, email marketing
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