Top tips for confirmation emails

Al Iverson does two things in this post, which continues the permission debate discussed of late.

First, he makes some clear points about what really counts as confirmed/double opt-in email, as far as those who guard the world's inboxes are concerned. Hint: they don't go in for semantic arguments. He also describes circumstances where double opt-in alone won't keep you off a blacklist.

Second, he has some excellent tips on the design and content of the confirmation email you send out to get people to actively confirm their subscription request.

More on permission | Tags: double opt-in, confirmed opt-in, permission, email marketing

Permalink | July 02, 2007 | 0 comment(s)
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