Webinars, wineries and world travel

A few tips, tricks and case studies that drifted lazily across my desktop this morning.

If you run webinars for clients and prospects, Karen Gedney has a few suggestions on the timing and content of the associated emails (follow-ups, reminders, confirmations etc.)

Dan Chapin has ideas on how wineries might move beyond the monthly email newsletter and drive more sales as a result. Plenty of thoughts equally applicable to other businesses.

He mentions discounted shipping (rather than discounted products), a topic also tackled today by MindComet and a few days ago by Chad White.

And MarketingSherpa has a case study of International Living, and how long email copy and a matching landing page produced solid sign-up rates to a new email newsletter they launched.

Enjoy.

Tags: email marketing, wine marketing, webinar marketing, list building

Permalink | July 11, 2007 | 0 comment(s)
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