Adapt or die
Latest posts | Feed | | By Mark Brownlow
Yesterday, I asked why we were answering questions about email's mythical death, when a more important question is how should marketers adapt to the very real changes in email habits?Two articles seem to indicate the debate is now moving in that direction.
First, Tom O'Leary responded directly to my post with a lot of thoughtful suggestions on exactly how you should modify your email practices and approach to account for the changing online landscape.
Second, Tiffany Young writes today on how email still works for reaching the apparently "anti-email" younger generation, if you use it right. And she suggests other non-email ways of reaching the same audience.
Doing the same thing rarely works online. Change is very much part of online marketing life. You adapt, or your profits go the way of our feathered friend from the island of Mauritius.
Tags: email marketing, email is dead
[This post brought to you by Campaigner Email Marketing]
Permalink | August 03, 2007 | 0 comment(s) - add yours!
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Permalink | August 03, 2007 | 0 comment(s) - add yours!
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