Email marketing survey

Vendor Interspire recently surveyed over 500 (small business) folk on their email marketing practices and attitudes.

Some of the highlights:

The vast majority see the ROI of email marketing as positive. Over 90% rated this ROI as fair, average, good, excellent or exceptional.
Deliverability was the biggest concern, but public perceptions of email marketing came a close second.
Another question revealed that even those using email marketing perceive an association with spam. So the survey is a reminder that there's still much to be done to establish the difference, both in terms of PR and marketing practices.
Over 25% sent email out less than once a month. Such long gaps between emails might be a problem in terms of people forgetting their opt-in and flagging an email as spam.

The full survey results are available here.

More email marketing statistics | Tags: email marketing survey

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