History repeats with transactional email?
Latest posts | Feed | By Mark Brownlow on August 29, 2007
Worth revisiting yesterday's post about bacn to take a look at the comments. Simms Jenkins and Justin Premick make some excellent points about the impact of increased volumes of transactional messages on email marketing.Spam forced legitimate marketing email to raise the quality bar or get buried in the morass.
Will bacn do the same for transactional emails?
As people take more actions online (purchases, registrations, memberships), they generate ever more transactional emails.
Does that put more pressure on you to make those emails engaging, valuable, relevant? Lest you find your messages ignored in the transactional clutter, devoured by another 1763 invitations to "join my network" / "be my friend" / "share my electronic teddy bear"...?
More on transactional email | Tags: email marketing, transactional emails, bacn, spam
[This post brought to you by Campaigner Email Marketing]
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