How to get things back on track

Let's be honest, it's easy to get distracted from the task in hand. For example, today's blog is repeatedly delayed by live commentary on the Toulouse vs. Liverpool Champions League match.

If you have let things slip on the email front, here are four new articles to get your emails back on track.

First, Stefan Pollard outlines a long list of issues to correct if you're trying to rebuild a defunct or dilapidated program. His email marketing equivalent of a car restoration guide.

Then Adestra has a broad and basic overview of the message body. What goes in there and how should it look? Something you can use quickly to spot any glaring gaps that are dragging down your results.

Kelly Rusk suggests the problem might be too much emphasis on day-to-day survival and not enough on strategy. (A concept applicable to more than just email!)

And finally, Chris Marriott weighs in with 5 email mistakes to avoid. That sounds like something you probably read before, but it isn't. Chris picks out some problems that have had little or no media coverage.

More on tactics and strategy | Tags: email marketing tips, email marketing strategy

Permalink | August 15, 2007 | 0 comment(s)
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