Recognition and relevancy
Latest posts | Feed | | By Mark Brownlow
Last week ended with the acknowledgment that your reputation with each recipient was ever more important to your overall sender reputation and thus your ability to get emails delivered.The need to stand out from the dross (real spam and unwanted email) in the inbox is still acute: people are overwhelmed by email.
Two new articles from today come in handy in this context...
The first covers the need to ensure your emails are recognized. Jeanne Jennings addresses the topic of sender names, highlighting some horrible examples and going over the pros and cons of using a person's name in the "from" line.
It's a subject which attracts a lot of debate and interesting insight.
Simms Jenkins mentions from lines, too, in a feature article highlighting the ways you can avoid being perceived as a spammer. He also covers content, frequency, the professionalism of your admin procedures, relevancy and other issues.
More on email deliverability | Tags: email marketing, recognition, relevancy, spam
[This post brought to you by Campaigner Email Marketing]
Permalink | August 13, 2007 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | August 13, 2007 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
