Recognition and relevancy
Latest posts | Feed | By Mark Brownlow on August 13, 2007
Last week ended with the acknowledgment that your reputation with each recipient was ever more important to your overall sender reputation and thus your ability to get emails delivered.The need to stand out from the dross (real spam and unwanted email) in the inbox is still acute: people are overwhelmed by email.
Two new articles from today come in handy in this context...
The first covers the need to ensure your emails are recognized. Jeanne Jennings addresses the topic of sender names, highlighting some horrible examples and going over the pros and cons of using a person's name in the "from" line.
It's a subject which attracts a lot of debate and interesting insight.
Simms Jenkins mentions from lines, too, in a feature article highlighting the ways you can avoid being perceived as a spammer. He also covers content, frequency, the professionalism of your admin procedures, relevancy and other issues.
More on email deliverability | Tags: email marketing, recognition, relevancy, spam
[This post brought to you by Campaigner Email Marketing]
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