Three bounces and you're out

Tamara Gielen picked the brains of a couple of forums and discussion lists to get a grasp on how best to deal with bounced email. When does a bounce message mean it's time to delete the offending email address?

Fortunately for us, she took the time to collate and summarize all the advice she got in this post. Nice!

Bounce management is one of those quiet little topics that gathers importance with each passing day.

Emails sent to addresses that no longer exist or do not accept email smells like spam to those who guard the world's inboxes. So doing exactly that can hurt your sender reputation, which is critical for getting your email delivered.

More on list hygiene | Tags: email marketing, bounce management, email bounces

Permalink | August 07, 2007 | 3 comment(s)
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3 Comments:

Hi Mark! Thanks for the picking this up :)
By Tamara, on 07 August, 2007

Mark -

I posted a similar reply to Tamara. Bronto - quite timely - posted on this topic Monday...

http://blog.bronto.com/bronto_updates/2007/08/31-flavors-of-b.html

dj at bronto
By DJ Waldow, on 08 August, 2007

Thanks DJ. I just added the Bronto blog to the email marketing blogs page.
By Mark Brownlow - Email Marketing Reports, on 08 August, 2007

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