Video emails - confused?

Latest posts | Feed | By Mark Brownlow on August 30, 2007

I am.

There's a lot of buzz about online video as a marketing tool. But...

...when you look at how email software and webmail services display emails, it seems clear that videos will likely not display within the email itself.

So people generally recommend you use email to get people to clickthrough to a website where your video then plays.

But there are various services out there who claim that their technology does indeed allow video to be played within the email itself. Which would save a click and likely mean more views of that video.

So who's right? Anyone have a definitive answer or reference?

And if you're worried about professional video how-tos and costs, try winning a free one.

More on multimedia in email | Tags: video email, video email marketing

[This post brought to you by Campaigner Email Marketing]
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