Advice on raising your email efforts a notch or two

Latest posts | Feed | By Mark Brownlow on September 27, 2007

Enough glum talk of hotmail delivery problems, let's dig up some new articles designed to add a little bit extra to your basic email marketing approach.

Leading the way is Janine Popick with some simple, but effective, ideas on how you can split up your address lists and send more relevant emails to each chunk of addresses.

Then the folk over at Contactology suggest how you might sit down and map out a strategy for getting better results from your email newsletter.

And Stefan Pollard puts on a red hat and tinsel to highlight things to do (and not do) when it comes to sending emails during the holiday shopping season. One of the more thoughtful contributions on this hot topic.

Enjoy.

Tags: email segmentation, email newsletters, holiday emails, holiday marketing

[This post brought to you by Campaigner Email Marketing]
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2 Comments:

Hey Mark,

I appreciate your link roundup posts - they are a great time saver and resource for email marketers. And I appreciate you linking to us over at Contactology!

Best,
Garrett
By Garrett French, on 28 September, 2007

Garrett, always happy to point people to good info...
By Mark Brownlow - Email Marketing Reports, on 28 September, 2007