Do the ugly stuff too: it matters!
Latest posts | Feed | By Mark Brownlow on September 28, 2007
There's the sexy side of email...crafting copy and conjuring designs. And there's the boring duffel coat and wellington boots side...like administrative content.But, the administrative side of emails - like unsubscribe mechanisms - play an important role in ensuring the smooth running of your email efforts.
Two new articles help make the point and explain how to do these things well.
Judith Nemes picks the brains of the wise Jeanne Jennings to reveal some best practices for subscriber preference centers. That's where subscribers can update their subscriptions...change email address, lose a subscription, sign-up to new email lists, add details about themselves, etc. etc.
And the equally wise Loren McDonald urges us to account for all the other things subscribers might want to do other than click on a "buy" or "read more" link.
At the end of his article, he has a big list of functions your emails should support in addition to the main content.
Simms Jenkins also wrote on these subjects a while back. Here's his article on preference centers. And one on boring but needed email content.
And if you're still keen, despite the fact it's a Friday (Stop work! Go home!), try these links on subscriber management and dealing with unsubscribes.
Tags: email marketing, subscriber preference centers, subscriber management, email content
[This post brought to you by Campaigner Email Marketing]
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