Email makeover that makes your eyes pop

Latest posts | Feed | By Mark Brownlow on September 28, 2007

a bootAs David St. Hubbins once said, "It's such a fine line between stupid...and clever" And fortunately for us we have Andrew Seel to help us stay on the right side of that line.

I find his email makeovers fascinating and this month's is no exception. He puts the marketing boot into a rather patched together daily alert from fashion brand Vogue, describes the problems, then presents a much-improved alternative with all the changes explained.

Great lessons and insights.

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