It seems retailers are getting better

Given recent debate about the difficulties in getting best practice advice out to the marketing masses, some good news from two new surveys of retail email marketing practices...

Silverpop's 2007 Retail Email Marketing Study compares today's retailer email programs with those of 2005. The authors note improvements in numerous areas, including sign-up and unsubscribe practices, as well as email design and messaging.

The Email Experience Council's Retail Welcome Email Benchmark Study also shows general improvements across the board, with more retailers following welcome message best practices than this time last year.

Check the links for details, especially since each includes an explanation of exactly what these best practices are supposed to be.

More on statistics and list messages | Tags: email marketing, retail email, welcome messages

Permalink | September 20, 2007 | 0 comment(s)
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