Lest we take ourselves too seriously
Latest posts | Feed | By Mark Brownlow
Naive as I am, it reminds me of a conversation I once had with a well-known (and delightful) online publisher.
Me: Wow, your webinar's going great guns - almost sold out!
Them: Well, actually we can have as many people attend as want to attend. We just say it's "almost sold out" to create urgency.
Me: Um...isn't that lying?
Them: No, Mark, it's marketing.
If wry self-deprecation is your kind of humor, here's my personal favorite of all the email marketing cartoons I did a while back:

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