More sources of email marketing inspiration

As the week nears its inevitable close, time to put up your legs, grab a drink and treat yourself to a few chunks of chocolate-coated case studies. Or something like that.

This blog post by Glenn Gabe explains why he thinks BuyCostumes.com has a super email program, with a focus on the smooth continuation of the email experience when you actually buy stuff at the website.

Then Al DiGuido has two impressive examples of companies who use email cleverly to add a layer of icing to the customer relationship cake. Mainly through relevant transactional and relationship-building emails.

And a report by Giselle Abramovich on a "Segmentation for Everyone" web cast reveals the customer characteristics various companies use to segment their email address lists. Might set you thinking on how you might do the same with your own lists.

I particularly like the tracking tip at the bottom, where one company sends different telephone numbers to different email segments, so they know which campaign a person is calling about when the phone rings. Very nice.

More case studies | Tags: email marketing, segmentation, transactional email

Permalink | September 21, 2007 | 0 comment(s)
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