Reusing your emails (but not like you think)

With so many ways of connecting with prospects and customers, a common tactic is to take content created for one channel and repurpose it for another. Example: these blog posts later turn into the content for this site's twice-monthly newsletter.

Two new articles today expand the repurposing concept into new dimensions.

First, Karen J. Bannan gets a couple of experts to explain how you can reuse your old emails as a source of both content and insight for your next campaign.

And even more intriguingly, Jack Aaronson has the beautifully-titled E-mail Marketing Without E-mail article, where he discusses the strategies and rules you might develop for delivering personalized, customized or trigger email.

Not how to do it, but how you might reuse the exact same strategies and rules to customize your website for anonymous visitors.

Apart from it being a clever idea in its own right, it's nice to see experience with email feeding back into more mature online areas such as retail website design.

More tactics and strategies | Tags: email marketing, repurposing content, personalization

Permalink | September 07, 2007 | 0 comment(s)
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