So that's what integration means!

I'm one of those folk who nod their head knowingly when some clever business term is used, secretly wondering what on earth the word really means.

Perhaps I'm not alone in that, at least when it comes to the concept of "integration" in the context of email marketing.

Fortunately, we have Ben Rothfeld riding to the digital rescue with an excellent overview of what integration means for email marketing, why it's worth addressing and how you implement the concept in your email activities.

Lots of thoughts and ideas to get you thinking about email and its wider role supporting (or being supported by) the business, brand and other marketing channels.

More on email and branding | Tags: email marketing strategy, email integration, branding

Permalink | September 10, 2007 | 0 comment(s)
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