Statistics buffet and survey

Those looking for benchmarks, statistics and metrics for email marketing have more choice than ever.

Still holding top spot as Source Number 1 is MarketingSherpa's Email Marketing Benchmark Guide (see my review). Great, if you can afford the $247.

Among the free resources, EmailStatsCenter.com has risen gracefully above the crowd. They now have a large collection of statistical tidbits on all sorts of topic areas...culled from reports, press releases, articles and elsewhere.

For other sources of statistics, mostly from email marketing services, check this article, which also has hints on how best to use benchmarks.

More on email marketing statistics | Tags: email marketing metrics, email marketing benchmarks

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