Best of email marketing (and a lesson)
Latest posts | Feed | By Mark Brownlow
One of the best sources of new content for your emails or blog is content you've already sent to the same audience.Let me explain.
Remember all the great promotions or articles you sent out in the early days of your list or blog? When hardly anybody was signed up or reading? Hardly anybody at all in fact.
Exactly! The vast majority of your audience have never seen it before and the rest quite probably forgotten about it. So consider using it again.
This tactic is no rarity. The folk at the popular MarketingProfs site, for example, often include "classic" content from the past to round off their newsletter content.
In this spirit then, here a recap of the 10 most popular "classic" blog posts and articles from Email Marketing Reports...
- 9 things they don't tell you about email marketing
- Email Open Rates Guide
- You know you've done too much email marketing, if...
- Outlook 2007 and HTML email design: a summary
- Choosing an email format (from 2001!)
- List welcome messages: what goes in them?
- Bulk email lists: good or bad?
- 10 tips for sign-up forms
- If ancient Rome had the Internet
- Email and webmail user statistics
Tags: email marketing, newsletter content
Permalink | October 23, 2007 |
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