Different angles on email deliverability
So it's always worth foraging into the anti-spam world for help and hints on better email marketing. Step forward, for example, Terry Zinc's Anti-Spam blog, written by a Microsoft employee working in an anti-spam division.
It includes, for example, a 30-part series of articles on email authentication.
Angle 2: Much of the advice given to senders of individual business emails transfers well to email marketing.
For example, this Smashing Magazine article on email deliverability is meant for individual emails or small newsletter lists. But it contains much useful basic advice and links applicable to bigger email marketing efforts.
More on deliverability | Tags: email marketing, email deliverability
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