Different angles on email deliverability

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postboxAngle 1: The email marketing and anti-spam communities are effectively on the same side. We're all keen to ensure that users get the email they do want and none of the email they don't.

So it's always worth foraging into the anti-spam world for help and hints on better email marketing. Step forward, for example, Terry Zinc's Anti-Spam blog, written by a Microsoft employee working in an anti-spam division.

It includes, for example, a 30-part series of articles on email authentication.

Angle 2: Much of the advice given to senders of individual business emails transfers well to email marketing.

For example, this Smashing Magazine article on email deliverability is meant for individual emails or small newsletter lists. But it contains much useful basic advice and links applicable to bigger email marketing efforts.

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Permalink | October 23, 2007 | 0 comment(s)
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