Email: more than just a promotion

A continuous theme of recent weeks has been to take the email caterpillar and turn it into a big beautiful butterfly. Open your wings and see a wider world outside of a series of standalone promotions...

Example topics include a deeper appreciation of email's value, integrating email with your other efforts, and email as a brand experience.

Two new articles continue this theme...

First, David Baker considers five different ways you might use email to communicate with customers. He suggests how to introduce a seasonal component to each. And also motivates us to shake things up a little. Do we dare to avoid mediocrity?

Second, Wendy Roth plays date doctor with your email program and its impact on customer relationships.

She uses a six-point quiz to find out whether your strategy and tactics will see you walking hand-in-hand along the beach of mutual benefit. Or drifting apart on a sea of spam.

More on strategy | Tags: email marketing, customer relationships, email strategy, email tactics

Permalink | October 02, 2007 | 0 comment(s)
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