Email subject lines: more discussion

Latest posts | Feed | By Mark Brownlow on October 30, 2007

If your email marketing "to do" list still bears an uncanny resemblance to the one you wrote in January, you may be looking for quick fixes to boost your 2007 results.

Which may explain the end-of-year interest in subject lines, as you can change them easily and see an instant impact on your metrics.

Here are some new additions to the subject line knowledge base that passed across my desktop today...

First up, Lisa Harmon looks at Thanksgiving emails from two retailers. As well as reviewing the subject lines, she explains the importance of consistency within the email...ensuring images, offers, subjects and copy harmonize and reinforce each other. (Rather than causing a disconnect.)

Then the dynamic duo of DJ Waldow and Kimberly Snyder pick out a few retailer subject lines and give their opinions on their effectiveness. Both are experts and yet still often disagree. This reminds us that intuitive evaluation alone is no substitute for testing your ideas out on your email lists.

Marc at Mobilize Mail sets out his views on what makes a great subject line.

And finally, something a little different. We may worry about subject line lengths, but what about the size of your from / sender line?

Kara Trivunovic notes that mobile devices in particular truncate the sender header to an alarming degree. Which can have some unpleasant and humorous consequences if you're not careful.

More on subject lines | Tags: email marketing, email subject lines, email headers, retail emails

[This post brought to you by Campaigner Email Marketing]
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2 Comments:

Mark -

Thanks for the plug. Be on the lookout for more "Brontofire."

dj at bronto
By DJ Waldow, on 05 November, 2007

Always happy to point people at useful advice and resources!
By Mark Brownlow - Email Marketing Reports, on 05 November, 2007