From lines: political lessons

Yesterday, I picked out some subject line insights from the email campaigns of presidential candidates.

Ken Magill has been reading the same emails. Except his attention was on the sender names. In this article he argues that the inconsistent from lines used by the campaigns are more likely to leave recipients scratching their heads than reaching for their wallets to make a donation.

(P.S. This goes back to the issue of recognition.)

Tags: email marketing, sender lines, from lines

Permalink | October 03, 2007 | 0 comment(s)
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