Gmail watch continued
Latest posts | Feed | By Mark Brownlow on October 24, 2007
After last week's post on more storage space, an upgraded application for mobile phones and more penetration of business markets, here's another new trick up Gmail's electronic sleeve: IMAP.For the uninitiated (like me), IMAP functionality allows users to access their email accounts from various devices and have all of those devices reflect any changes made.
So if you read your email on your mobile device, the messages are all marked as read when you login to Gmail later from your PC. Synchronization is the word. (Your email client or device works directly with the email on the Gmail server, rather than downloading a copy.)
For email marketers, it means more people likely to shift to Gmail. Neither Yahoo! Mail or Windows Live Hotmail (the other big webmail services) offer IMAP as standard...yet. (AOL webmail does.)
Tags: email marketing, gmail, imap
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