Hot tips for newsletter publishers and travel folk

Just to round off a fine email day with a couple of nice article tips.

Andrew Seel is the Makeover Magician. This month, he takes a standard-looking email newsletter for a recruiting agency and knocks a few marketing holes in its vulnerable parts.

Which means he highlights the design, layout and copywriting faults. Then presents the new improved version with explanations for all the changes made. Magic stuff.

And anyone in the travel industry might want to take a quick trip (see what I did there?) over to Denise Cox's blog, where she passes on her thoughts on how travel organizations can make the best use of email.

More case studies | Tags: email marketing, travel marketing, email newsletters

Permalink | October 31, 2007 | 0 comment(s)
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