If you missed the ClickZ email marketing event...
Latest posts | Feed | By Mark Brownlow on October 05, 2007
...then you'll appreciate some round-ups provided by those who didn't.Chad White, for example, provides two sets of notes on what he learnt. This one covers the event as a whole, while this one focuses on deliverability. Cheers Chad.
And the organizers have their own review. Rebecca Lieb summarizes some of the main insights and calls on marketers to reevaluate and revamp their email efforts.
Recent weeks have certainly seen the spirits of email industry insiders rise. After passing through this year's "email is dead" phase, we see more and more stats and reports citing the benefits of email marketing. And this is coupled with more favorable coverage in the media.
Interesting times. Even if some basic problems are still to be solved.
Tags: email marketing, clickz, future of email marketing
[This post brought to you by Campaigner Email Marketing]
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