Inspiration and dissention

Well, the last post started to read like something out of a Merchant Ivory film, so let's get back to some sharp and simple stuff.

Ken Magill writes powerfully. I suspect many marketers also read his columns to make sure they're not in them. Ken's victim this week is the DMA, who he says should be doing more to defeat Utah state legislation that imposes unreasonable demands on email marketers.

And if you're gasping for inspiration, try these two blog posts:

Josh at SendLabs picks out four marketing emails and explains the good, bad and ugly of each.

Dylan at eROI challenges us to think a little differently and consider a horizontal email format, using FHM as an example of one that works given the audience and content.

More case studies and email law | Tags: email marketing, dma, utah email legislation, email design

Permalink | October 16, 2007 | 0 comment(s)
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