More holiday email advice...

The rumbling sound you can hear is the migrating herd of holiday email promotions gathering in the pipes and cables of the Internet. Poised for their headlong rush towards unsuspecting inboxes come December.

The challenge for holiday email campaigns is to stand out from all the other emails trying to grab the gift-giving dollar. Sending more frequently is an option, but runs the risk of simply adding to the deluge and email overload problem.

Fortunately for us, Dianna Dilworth plucked the brains of some marketers and email experts to get their advice on solving this problem.

And if you're stumped on just how to exploit the end-of-year season through email, Gail Goodman has a bunch of tips...including specific ideas for non-profits, retailers and B2B marketers.

Articles from earlier this year:

Five Holiday E-Mail Marketing Do's and Don'ts
3 Ideas to Boost Holiday Email Response
Holiday preparations
Gearing up for the holiday season

...and similar articles from 2006.

Tags: email marketing, holiday marketing, Christmas marketing

Permalink | October 08, 2007 | 0 comment(s)
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