Plain speaking saves email lives
Latest posts | Feed | By Mark Brownlow on October 29, 2007
If you want your email to get delivered, you need to avoid spam complaints.Many factors can cause people to report your mails as spam. But a big one is when they don't feel that your unsubscribe process works or can be trusted.
This may be slap-in-the-face obvious, but confidence in your unsubscribe process also depends on the messages you display to people who use it.
You need to make it clear that the unsubscribe request has been received and will be acted on in a timely manner...ideally immediately.
If you don't make this clear, then you create uncertainty. And you might just encourage people to report you as spam. Just to make sure they don't see your emails again.
Exhibit A: After unsubscribing from an email list today, this is the confirmation message I received:
Erm...what? My transaction has been saved? Does that mean my address is off the list? Does it mean they crosswired their ecommerce system with the list management database? Is my request saved for processing at some later date?
(Not to mention the bizarre grammar.)
You and I know it probably means the unsubscribe request worked. Probably. But does this kind of message instill confidence in your average reader of emails?
Nope.
Check your unsubscribe process and see if it sends the right message (I'm off to check mine.)
More on unsubscribes | Tags: email marketing, list management
[This post brought to you by Campaigner Email Marketing]
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