Relevancy: more evidence of its importance to deliverability
Latest posts | Feed | By Mark Brownlow on October 04, 2007
Yesterday we confirmed that ISPs and webmail services are using new criteria to judge whether email is unwanted and therefore best kept out of peoples' inboxes.Until recently, excessive bounces, emails to dead addresses and spam reports from users were top of the list of characteristics that defined bad email. But subscriber engagement is playing a role too.
If people aren't interacting positively with your email, then Hotmail for one are beginning to take note and mark your email down accordingly.
As a side note, one of the elements behind engaging subscribers is building trust. How well are we doing at that? A recent Nielsen report on consumer attitudes to advertising has an answer.
"Emails I signed up for" doesn't reach the trustworthiness of radio, TV, newspaper or magazine ads. But they are considered more trustworthy than banner and search ads, for example.
More on deliverability | Tags: email marketing, email deliverability, relevancy, subscriber engagement
[This post brought to you by Campaigner Email Marketing]
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