Subject line recap

Recently, we suggested that the main factors in getting people to open your email were recognition, reputation and subject line:

Recognition: do I know you and recognize the source of the email?

Reputation: have I had a good experience with you and particularly with your past emails?

Subject line: does what you put in the subject line motivate me to read further?

(Not the only factors, but important ones.)

Some new blog posts and articles offer further insights on these issues. Bill McCloskey confirms this idea of reputation driving open rates (what he calls email karma) in this new article at MediaPost.

And Janine Popick and Adrain Singer weigh in with subject line comments...

Janine picks out a few emails skulking in her spam folder and explains what they're doing wrong.

Adrian describes the four subject line characteristics that his software service and consulting company finds work best.

More on open rates and subject lines | Tags: email marketing, email subject lines, copywriting

Permalink | October 10, 2007 | 0 comment(s)
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