What is reputation?

If you read the last post and are wondering just what reputation means in an email marketing context, here some helpful articles:

1. The reputation category at Email Marketing Reports

2. Posts from this blog on reputation

3. Articles and specific blog posts...

Make the most of a good reputation and Mind your email reputation are good introductory articles by Stefan Pollard and Spencer Kollas respectively.

Those articles refer to your sender reputation. Which is how those who guard the world's inboxes see your email practices. The better your sender reputation, the more likely they are to deliver your email.

You also have a sender reputation with each recipient of your email. This reputation determines how they interact with your email, whether they interact with it, or whether they just report you as spam.

This dual concept of reputation is addressed in a new article by Nick Usborne. And is explained by myself in a couple of older blog posts:

The new deliverability: dealing with empowered subscribers
The email reputation matrix

Tags: email marketing, email reputation, email deliverability

Permalink | October 30, 2007 | 0 comment(s)
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