When blocked images attack

The email design challenge is not just about coming up with an impactful design in the first place. It's also about ensuring your emails display the way you want them to, regardless of where they may be viewed.

The growth of image blocking makes that task a touch more difficult.

Janine Popick has a few quick tips on using images in email for those still finding their way on the topic.

And DJ at Bronto has an interesting little blog post on the way you might word the text that appears at the top of many emails these days, pointing people to the online version of the message.

He argues we're not being innovative enough and has some suggested improvements.

My two cents: this text traditionally appeared as a backup in case your email looked like the dog's breakfast in some email software or webmail services. Anybody not seeing the email or images clearly could always click on the online link.

My own experience talking with subscribers is that people also use this online link for convenience. If you have a lengthy email or one with many external links in it, some people simply prefer to read and interact with that email in a more convenient web browser.

So, for example, they can use tabbed browsing and don't have to keep switching from email client to browser and vice versa.

Something else to consider when formulating that "click here for the online version" text.

More on design | Tags: email marketing, image blocking, blocked images, email design

Permalink | October 25, 2007 | 0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter

0 Comments:

Comments closed for this post