Certify your authenticated email whitelisting reputation

Troubled by the jargon insiders throw around wantonly when discussing the ins and outs of getting email delivered? You can get help from a new article I just posted here.

The glossary only assumes your understanding of email extends as far as knowing what an inbox is, and explains the meaning of such concepts as:

email deliverability
anti-spam technologies
spam filters
spam reports
blacklists
whitelists
email certification
email authentication
email (sender) reputation

It may not be 100% technically correct, but that isn't the point: there are links in there, too, for those who want to go beyond the basics and grasp all the nuances and shades of gray.

More on deliverability | Tags: email marketing, email deliverability, email authentication, email certification, anti-spam, spam, email blacklists, whitelists

Permalink | November 26, 2007 | 0 comment(s)
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