Do forms work in emails?

Everybody kind of "knows" that forms don't work or display properly in email. Or do they? Thanks to Mark Wyner on the Campaign Monitor blog, we can now point to some reliable documentation on the matter.

Mark lists how forms display and function in HTML emails processed by 15 common desktop clients and webmail services.

But if forms are pretty much a non-starter, does this mean you can't embed surveys into emails? Must you always link out to a survey on a webpage?

No. You can use a clever workaround that exploits the fact that most ESPs and email marketing software tracks clicks. Adam Covati shows you how to do it.

More on forms in emails | Tags: email marketing, email forms, email surveys, html email

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