Email deliverability and that early morning jog

Your goal is physical fitness. So you take up jogging. You're likely to jog further wearing a pair of expensive running shoes rather than woolen slippers.

But the Nikes won't get you out of bed in the morning. Nor will they lift your legs up and down for you. You have to run the mile yourself.

Ditto getting emails delivered. Today in ClickZ, Jeanne Jennings points out the delivery improvements that come from switching to a professional email service provider.

But that only gets you so far. Because as Ken Takahashi also notes, the service provider has no influence on various factors that determine your delivery success rate.

You have to run the deliverability mile yourself. Or as I put it in an earlier post, sometimes the deliverability problem is you.

Service listings and more on deliverability | Tags: email marketing, deliverability, esp, email marketing service

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