Fascinating insights on deliverability from AOL
Latest posts | Feed | | By Mark Brownlow
Gosh, a must read. DM News interviews AOL's (now former) postmaster, Charles Stiles. And he has lots to say on how legitimate marketers should approach email marketing so they can improve their delivery rates.Some choice quotes:
"...what our consumers tell us is spam -- whether they have opt-ed in for it or not -- that's what we've got to filter"
"At the end of the day, it really becomes a lot less about permission, and more about what consumers are asking for."
"...authentication is going to have a really big role in delivery in the very near future."
Yet more evidence that relevancy and the reputation you establish with recipients (as a sender of useful, valuable email) is critical to your chances of reaching inboxes.
More on deliverability | Tags: email marketing, email deliverability, aol mail, aim mail
[This post brought to you by Campaigner Email Marketing]
Permalink | November 01, 2007 | 1 comment(s) - add yours!
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Permalink | November 01, 2007 | 1 comment(s) - add yours!
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1 Comments:
Just another example of technology providers that try to stop abusive spam but instead create problems for legitimate email marketers. Why is the body governing abusive email sending not paying attention to abusive email blocking? I don't see why one is any worse than the other.
Griff
http://eprospector.typepad.com/small_business_sales_and_/
By 
Griff, on
03 November, 2007
