Give a home to an abandoned shopping cart

Intriguing article at ECommerce-Guide today on the e-tailing group's 6th Annual Merchant Survey.

Intriguing for two reasons.

First, given all the stick email marketers get for not measuring stuff properly, it's interesting to see that e-commerce folk are just as lax.

Over 25% of merchants surveyed had no idea what their shopping cart abandonment rates were. (That's a pretty important stat for those in the online retail game.)

Second, the article reports on various practices employed to use email to chase up people who put products in their shopping cart but fail to check out. It includes specific examples from the field.

Perhaps some inspiration in there for you?

More advanced tactics | Tags: email marketing, shopping cart abandonment, triggered emails

Permalink | November 12, 2007 | 0 comment(s)
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