Historic day for email design?
Latest posts | Feed | By Mark Brownlow on November 28, 2007
Today might be the day that email design grew up, left home, and got a room in a shared apartment with the web folk.The Email Standards Project website just launched. It's a formal effort to get webmail services and email clients to render HTML emails in a more consistent way.
Anybody who has run their email through a design preview tool and felt their jaw drop on seeing the Hotmail or Lotus Notes screenshot will understand the importance of the initiative.
At the moment, the project is largely anchored in the design community, coordinated by the folk at Campaign Monitor. But I would urge all those involved in email marketing to give it support.
(Update: Read my interview with the project's founder)
More on design | Tags: email marketing, email design, email standards, html email
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2 Comments:
I agree that this is a big step. My hesitance to join up with some of the other major email communities has been their inability to get something like this rolling thus far.
Hopefully this can gather steam and help forward progression amongst the email clients. Email designers have suffered enough pain and anguish over what really shouldn't be so hard.
By 
Adam @ Bronto, on
28 November, 2007
Good point Adam. The nice thing about the ESP is they are actively moving outside of insider email marketing communities to gather support and bring about change.
By Mark Brownlow - Email Marketing Reports, on
28 November, 2007
