Holiday email marketing link update

Latest posts | Feed | By Mark Brownlow on November 13, 2007

Packed my first parcel today. So either I'm unusually organized (unlikely) or the holiday buying season is well underway. Time for another roundup of all the advice out there.

Update: See the latest articles for the 2008 season.

The latest...

Henry Hyder-Smith talks about timing, targeting, design and the post-Xmas follow-up.

Julian Scott gives us one of the more comprehensive articles on holiday email strategies, tactics and planning requirements. You're sure to find an idea or three in there.

Stefan Pollard has another comprehensive one for us, too. He notes that it's too late for a pre-holiday season overhaul of your email marketing system, but there are still a lot of quick fixes you can implement in time to boost year-end results.

Lisa Harmon has some tips on how to make your email navigational headers fit a seasonal end-of-year theme. (With examples.)

DJ Waldow has six recommendations for how you might map out the rest of your email marketing in 2007. (Plus answers to the excuses you might use to avoid implementing these recommendations.)

Gail Goodman has 10 succinct ideas on how to do "more than just say, "Happy Holidays" with your e-card."

Jaime Senior turns the concept on its head and describes what we might learn about email from the way people open gifts. The result is some copywriting, design and testing best practices.

From earlier this year...

From last year...

[This post brought to you by Campaigner Email Marketing]
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